OMOTENASHI SELECTION is a project comprised of more than 20 private companies that aims to promote excellent Japanese products and services to the world.

OMOTENASHI SELECTION's mission is to create a world where people can enjoy a richer life through Japan's unique "hospitality."

We aspire to create a society in the future where people can freely experience authentic Japanese culture anytime, anywhere, without being restricted by place of residence or language.

For this reason, OMOTENASHI SELECTION is actively supporting companies that provide high-quality goods and services in Japan, helping them to expand more smoothly into international markets.