The Legend of Eighteen Generations of Orchard Owners and a Bottle of Magical Juice

You may have heard the legends of vintage wines, but have you ever heard the "century-old story of juice"?
Today, I'm going to tell you the story of an orchard that took place in Niigata Prefecture, Japan, and is older than many people's family history.

I. Seeds of the Edo Period

Over three hundred years ago, a pioneer named Koyanagi brought his family to Osaka, Niigata. At that time, the fields were open and the wind blew through the rice paddies. He first planted rice, and later planted some special trees along the edge of the fields—trees that could both dry the rice and bear fruit.
No one could have imagined that the descendants of these trees would become Niigata's most precious fruit treasure today.

II. Succession through Eighteen Generations

Fast forward to 2009, the 18th generation owner, Masayuki Koyanagi, had been busy in the orchard for over 30 years. He said, "I'm not growing fruit, I'm growing smiles."
His orchard relies entirely on organic compost and natural farming methods , without using chemical fertilizers, and has even been certified as an "Eco Farmer" in Japan.

His son also started learning in the orchard, and the father and son would chat under the trees every day: "This year's pears have a lingering fragrance that lasts three seconds longer than last year's!"
(Yes, the romance of a fruit farmer lies in the number of seconds it takes to savor the aroma.)

III. Two legendary juices

🍐 Le Lectier pear juice

This is no ordinary pear; it's Le Lectier, known as the "Champagne of the fruit world." It's said that even locals in Japan rarely get to drink it more than once a year.
Mr. Koyanagi said they only select pears that are so ripe they're as soft as a child's cheek , and immediately press them at a low temperature after hand-picking. The result is juice so fragrant that the neighbor couldn't help but rush over and ask, "Do you run a perfume factory?"

Taking a sip is like strolling through an autumn orchard, with sunlight on your nose and the air filled with the sweet aroma of pears.

🍇Kyoho Grape Juice

Kyoho grapes are already sweet enough in Japan, but YAMAYO's version is "so sweet it will make you question your existence."
Each grape is picked only when it is at its highest sugar content, and the juice is so thick that it feels like drinking liquid grape pulp.
It is said that people who drink it for the first time will exclaim, "This is not juice, this is art!"

IV. The sentiment behind a bottle of juice

You think this is just a beverage? No, the Koyanagi family says they are sealing "the terroir of Niigata, the flavors of the four seasons, and the sincerity of the fruit farmers" in a bottle.
No wonder some customers call ahead to make reservations every year, afraid of missing out on this short harvest season.

V. The Continuation of the Story

Now, these two juices—Le Lectier pear and Kyoho grape—have spread from Niigata to all of Japan, and even across the sea to tables outside of Japan.
Some people enjoy it as their first bite of breakfast, while others pack it in a gift box to give to friends, calling it "a juice more precious than gold."

Perhaps, the next person to drink it will be you.
Just be careful, once you've had it, you might never be able to go back to the convenience store's boxed juice.

💡A friendly reminder : This is not one of those "concentrated" products on the market. This is freshly squeezed and bottled, pure natural juice with 0 additives. Quantities are limited, so drink one bottle and there won't be another.